A Chronic Entrepreneur

Amanda Campbell personifies the term ‘entrepreneur’. Diagnosed with Multiple Sclerosis at age 24, it wasn’t until she turned 29 and had an MS attack that left her paralysed, that she began to redefine who she was and live life on her own terms.

Since then she has launched a number of successful businesses, all with the mission of helping others live full and healthy lives. She is an avid learner, having completed a number of degrees and working as an accredited sports kinesiologist, and works as an ambassador for MS Limited.

She’s the founder of Nourissh – now Amanda Campbell Health – working with organisations to improve the health and wellbeing of employees, and the founder of Bend Like Bamboo – one of Australia’s leading kinesiology practices. She shares her story and journey to where she is today with us below.

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Amanda enjoys her volunteer role as an Ambassador for MS Australia

Amanda had a fast paced, high profile professional career in the fashion industry, when this multi-talented young woman’s life changed tune.

During 2009 at the age of twenty nine it took just ten days for this dynamic young woman’s body to almost completely shut down.

Left-sided paralysis left this normally very focused and independent young woman, scared and without the ability to lift her left arm and leg.

Admission to hospital followed by two months of rehabilitation led Amanda to hit rock bottom and she asked herself if she would ever walk again.

What followed was a miraculous awakening, where Amanda found the strength to find her way back to wellness and to get her life back.




Why You Should Avoid All Nighters

Why You Should Avoid All Nighters

“You need to give your body the right environment to repair and thrive”
By Amanda Campbell

Sleep is critical in helping the body and mind repair.
You can add more stress on the body if you pull an all nighter, as the body responds in an alarmed state leading to inflammation and stress.
Try getting 7-9 hours per night in a dark room try reading the books you love before bed because this also saturates your mind with inspiration on the topics that are aligned with you that you want to attract into your life.

READ MORE on My Deal

Amanda Campbell’s story

Today, I wear a few hats in my new career in Health and Complementary Medicine.

I am an Ambassador for MS Limited (Australia), Sports Kinesiologist and Motivational Speaker.

Let’s rewind 10 years ago to 2004 when I was 24 years old. I was enjoying life in every way possible, working in the Fashion Industry; a career that I loved. I was happy, dating and out with my friends.

This was the year I was diagnosed with Multiple Sclerosis (MS).

I was a determined, career driven young woman, so understandably I was shocked and devastated.

I had a few minor symptoms over the next few years including numbness, balance issues, and weakness on the left hand side of my body. But they were often years apart so this allowed me to live in denial of my diagnosis.

In 2009 I lost my ability to walk from a big MS attack that paralysed the entire left hand side of my body. I lost my career and the use of my body. Simple little things like the ability to wash and feed myself became the most difficult task of the day. I lost my big fashion career and life as I knew it. I went from running around, enjoying my life, to standing still and paralysed. I was living life to its fullest, and suddenly found myself in turmoil and darkness. I went from feeling in complete control of my future, to feeling totally helpless.

In less than ten days my whole world had crumbled, as my body slowly, day by day, became paralysed. I could not feel or move the left hand side of my body. It became dead and heavy. My sister literally had to drag me, on her back, up and down stairs along the carpet, to see my doctor.

They checked me into hospital at the beginning of January 2009 and I knew going in that I wasn’t going to be leaving any time soon. They started me on the standard MS therapy, a high dose of Steroids for 3 days. I was not responding – so they continued for a total of 5 days. But I still could not move.

I was moved into rehab at Epworth Richmond in Melbourne and the work began. I stayed for 2 months. I hit rock bottom, I had to ask myself “am I ever going to walk again”? I was stretched to my limits emotionally and physically, beyond normal comprehension and everything stopped.

One day, I remember sitting in my wheelchair in my rehab session, working hard, trying to make my fingers open and close, with tears running down my face, because it was so hard! And so in that moment I just decided. I awakened. I was either going to give up now or I was going to tackle this head on!

So I did what I knew, I worked hard. I was first in at Physiotherapy and the last to leave. I was a woman on a mission – 3 sessions a day 5 times a week.

I had to learn how to use my hand again. I was taught all over again how to pick things up and I had to learn how to walk again. You don’t know what you are capable of in times like this. A switch turned on inside of me, and I channelled my rock bottom moment into pure drive to fight. I was determined to leave hospital not only walking, but running!

I left there running. It wasn’t the most graceful of runs. I won’t win medals for it. It definitely was an awkward looking run. But I did it.

It wasn’t just me, far from it. I had an amazing team of people who helped me. These people made me believe that I could do it. They stood with me when I couldn’t stand and helped me get to where I am today. I was blessed. I had Physio’s, Speech Therapists, Counsellors, Occupational Therapists, Neurologists, and Kinesiologists, family and friends. I could not have come through this with the courage and determination that I had, if it had not have been for my loving supportive family and friends, in particular my twin sister Nicole.

She was there every day and night. Even sleeping next to me in my single hospital bed some nights. I cannot begin to explain how much I appreciate her and count my lucky stars for her kindness and unconditional love, through the hardest time of my life.

Week by week I started to get movement back in my toes and fingers, then arms and legs and my face. I started to walk with a foot brace. Then I progressed to walking with my knee taped up, to walking on my own. And those first few steps to freedom were… indescribable.

As horrific as it was (the experience of paralysis), it was equally as joyful taking those first few steps to walking again. I will forever be indebted to the exceptional Neuro-Physiotherapists at Epworth Richmond, Gavin Williams and also Shaun. It was in my sessions that I met and spent every day with other patients that were going through similar things; car accidents and strokes. So many stories, so much suffering. I found that I had re-evaluated my life, and I was grateful to be getting better, finally. This sort of stuff changes you, it humbles you.

Another man that got me walking again in conjunction with the Physiotherapists, was an Applied Kinesiologist Dr. Michael Bay. After a session with Michael, the Physio’s asked me the next day, “what did you do? You are 20% better overnight, you are recovering so rapidly!”.

It was the Kinesiology session, waking the nerve pathways up from my muscles back up to my brain. The Physio’s at the start warned me that it would take time to learn how to walk again, pick things up, drive a car and get back to normal life. And it was going to be work and luck if it came back at all.

I ran in 6 weeks.

One year on I now had full function back in my body.

This inspired me to go back to college to study Kinesiology and addressing my nutrition helped me get my mobility back so well, that I went back to college to study for a Diploma in Sports Kinesiology, and unravelled the complexities of Autoimmune Disease.

I specialise in the emotional links to disease or physical stress, Autoimmune Disease, symptoms of bladder urgency and frequency, depression and anxiety, fatigue and pain.

I believe that a number of things in combination have helped keep my MS dormant for the past 8 years now. I have now dedicated my life to teach others how I achieved this through my Private Practice Bend like Bamboo, Public Speaking, and now the book I am currently writing about my journey to wellness.

We tailor a program to the individual to help them find balance again. To ‘bend like bamboo’ is to bend with all the change that is inevitable in life.

The best way to describe Kinesiology is it’s like physical psychology. Think of Acupuncture and Counselling in one session without the needles! 90% of our brain capacity stems from the subconscious part of the brain, which is in charge of our memories and past experiences. It is from these memories and experiences that our core beliefs, behaviours and habits are formed, usually from age 0-6 years old.

It is this subconscious part of the brain that we access as Kinesiologists, via the integrity of the muscles. Your muscles are connected to your brain via the Nervous System and run through multiple meridians in Traditional Chinese Medicine. Kinesiology can help you to access blocked emotions, blocked qi and fear-based beliefs that can limit you, ultimately causing physical symptoms and illness.

If your core beliefs are fear based they also affect what you attract in your life. All you need to do is ask yourself ‘does my reality fall in line with my desires?’ ‘Do I have great health?’ ‘Do I attract love in my life?’ ‘Do I have financial abundance?’ ‘Do things seem to come easily or does everything seem hard all the time?’

If your reality doesn’t match what you actually are wanting in your life then you know that your core beliefs do not match your desires you now have as an adult.

These fear-based beliefs and blocked emotions that are not serving you in your life are interfering with your health, thoughts, emotions, what you attract, achieving your dreams and more importantly they are holding you back from having good health.

The results for me have been truly astounding.

After I recovered from that paralysis I came across Dr. Terry Wahls, a Neurologist with Secondary Progressive MS. She had been confined to a tilt-recline wheelchair for a few years. As a Professor of Medicine at the University of Iowa USA, Dr. Wahls has a sound scientific background. For many years she was taught to focus on treating the disease, not on creating health. Modern drugs were failing her and so she hit the books and she studied further at this time and found a miraculous discovery. If she fed the mitochondria (energy centre) of her cells, deficient in those with an Autoimmune disease, she recovered.

Dr. Wahls was told that her MS was likely due to a prior infection and unknown environmental factors. Interestingly no one asked her or mentioned lifestyle or diet. After adopting the ‘Wahls Protocol’ that she designed she went from being in a wheelchair for 3 years to bike riding a marathon in 9 months. Taking a balanced approach, after years of investigating and research, reducing stress with mind-body medicine and educating myself on how to nourish my body on a cellular level, this is now my eighth consecutive year of no new lesions, no disease progression, and virtually no more MS symptoms.

I think its important to note here that I think conventional medicine can work well in conjunction with complimentary medicine. I utilise both in my health program and I do what is right for me. I have found that educating myself about the various fields of research has not only changed my attitude from living in denial, in fear, of my future to feeling empowered and becoming an active and informed patient, reaping benefits from all approaches available in our medical fields.

Knowledge is power. Such knowledge can also only improve patient care and I do hope we can live in a world very soon where our neurologists are teaching and educating their clients about wellness prevention and dealing with the cause of their disease, lifestyle factors and nutrition, as well as treating their symptoms with the conventional drugs that we have available.

In 2014 Pete Evans shared my story and I jumped on stage with him at The Paleo Way. I became booked out in my practice for 6 months in advance and had to hire a few more Kinesiologists to assist me. As a result I saw people from all over the world with various different physical and mental ailments or disease. It has made me the practitioner I am now.

A year later Vino Mofo invested $250,000 and Co-Founded my startup www.nourissh.com to help us on our mission to make ethically sourced and nutrient dense meals convenient to buy and eat – designed to maximize the mitochondria, brain and gut health.

After all that I have learned and what I have studied. To transform the body and mind, for me it came down to 3 core elements :

1.    Eat better – nourish your body on a cellular level to achieve results.

2.    Feel better – when you eat better you are going to feel better physically and emotionally.

This will lead to making better decisions and allows you to build a life that you value. You can then start to feel worthy enough to design a life that inspires you.

3.    This helps you to become a connected human.

It is from this place that you will see things from a new perspective. As a connected human, you will gain a higher understanding of life, potentially leading you to your true purpose or calling. You will be able to see obstacles as opportunities. This flow state is very important in health and in business.

You can find information on my private practice and speaking business here: www.amandacampbell.com.au

My story on video https://youtu.be/rw73nSAcR-U

I hope I have given you an insight into MS, what it is and how it has affected my life, my family and me. I hope that by sharing with you my story of loss and transformation that you come away feeling inspired. I hope I have sparked some motivation, to start your own discovery of disease prevention and wellness.

5 easy ways to reduce stress Guest Blog by My Deal

5 Easy Ways To Reduce Stress

Guest blog by My Deal

Living in this world is a stressful thing. From work life to the news, it’s hard to keep calm and carry on. However, there a few easy ways you can control your stress levels, and keep them down.


Meditation is a great stress buster. Amanda has the perfect way to relieve stress from your busy day, and it can be done anywhere. Take some time out of your day, preferably around twenty minutes, and sit somewhere comfortable. “Breathe in, breathe out, count 1 (in your head). Breathe in, breathe out count 2…. Up until you get to 10. Then go back to 1. When a thought comes in – catch it and label it. Was that thought about fear, anger, resentment, sadness? Or was it about love, hope, joy, peace? Let the thought go and go back to breathing and counting. This practice will allow you to find more quiet in the mind.” This will clear your mind, and reduce agitation in your thoughts.

Cuddle Your Pet

It’s been proven that a pet can reduce your stress levels. If your fur baby is sitting on its bed, give them a cuddle Playing with your pet increases levels of oxytocin (the “love” hormone), which will then reduce levels of cortisol (the stress hormone). Your pet is there for companionship, so don’t make them feel lonely. Giving them a cuddle benefits both of you. With the increase of oxytocin, your stress levels will reduce, making you calm and relaxed.


Spending time outdoors is a great way to manage stress levels. Having a hobby that takes place outside will benefit your health in more ways than one. Get your hands dirty by doing some gardening; not only does it calm you down, it also gets your blood moving. Exercise in itself is essential for stress relief. As you dig, stretch and weed, you may not be burning hundreds of calories, but you’ll be working up a sweat, which releases endorphins and triggers happy emotions.

Listen To Music

Although there is no scientific proof, it has been suggested that listening to music can impact your health. Just as classical music can help those who are studying, Music can help reduce your stress levels. Spend some time listening to slow, classic music. It can slow down our pulse and heart rate., which then decreases levels of cortisol.

Surround Yourself With Positivity

Yeah, it’s easier said than done, but surrounding yourself with negative thoughts and company can make you feel stressed. If your friendship circle is constantly spurting negative thoughts, you’re more likely to experience negative thoughts too. Removing toxic people from your life, and introducing positive thinking and people can reduce stress, increase oxytocin levels and keep you focused on the positives.

Stress is a part of everyone’s life; it’s impossible to avoid the curveballs life throws at you, but you can always change the way you react to them, and how you can keep yourself calm. Taking a few minutes out of every day to restore your thoughts may not only help your day, it can help your future.

Ally Feiam is the marketing & content creator for MyDeal, an online marketplace with over 25,000 products.

What taxes your energy?

This week I want to talk about what taxes you energy?

The key is to understand why you do what you do!

When you are next stressed out about something here are some tips to help rewire your brain to work through it in a new way that will change your life.

“I am upset” – you might say to yourself. “That is unfair… of course my meeting cancelled. A date doesn’t call you back, I don’t feel valued at work…. why does this always happen to me? I am so upset”

Is this true? Ask yourself.
Because sometimes we can be stressed out about what is actually going on.
OR that scenario can be triggering off something old.

How you react is a direct mirror of what you actually believe about yourself.

If any of your beliefs are negative like “I am not enough, no one wants to love me, I am not successful or capable. I am not valued. It like like putting those beliefs on as goggles for your eyes.

So that is how you will see the world, and all you will see in any situation in your day.

This is also what is making you tired as negative and limiting beliefs are connected to the biochemical pathways in your body and the neurology of your brain. If you have been through trauma in your life you will also have strong pathways of stress, survival mode and going into a protective mindset. This fires adrenaline and cortisol, burning glucose for fuel leading to food cravings for carbs, sugar and potentially inflammation in the body.

Rebellious behaviors and sabotage is also connected to this process as it is a mirror image of what you deeply believe. The brain is designed to make your beliefs true. It is called reticular activation. Learn more on that here : https://www.youtube.com/watch?v=BYlpZ5F4668

Physical symptoms are a sign that you are not listening to your mind

Or you may be suppressing how you really feel about something as it is too painful to process.

At Bend like Bamboo I specialise in helping my clients unravel this, to rewire the brain and select a new pathway that must be created. The mind must learn to feel safe to select this new pathway and Kinesiology is the perfect tool to do just this. When we come form a place of ‘I am enough, I am safe, everything works out for me” we fire the neurology and biochemistry of ‘safe mode’ where we also burn fat for fuel, reducing inflammation. When our mind feels safe to put on the breaks we can start to believe positive beliefs and tap into our innate wisdom.

Believing it is key. When your beliefs align with your desires that is where the magic happens. We call is the flow state, the sweet spot and how you manifest. But also this is the right environment your body needs to repair and reorganise.

When we reconnect with ourselves we can alter the brain, how it responds and ultimately change our minds about how we feel about ourselves and our environment.

How to Bend Like Bamboo

I woke up today for the first time, actually ‘seeing’ the beautiful view on my daily walk with the dogs again. With motivation, ease and will that I have missed for the last few months.

It has reminded me that there really is heaven and hell here on earth – according to one’s state of mind.

How I see the world stem from my thoughts – which stem from what I deeply believe about myself, life and the environment around me.

Deep beliefs I have had about myself from a very young age, that I thought I had truly overcome, reared themselves up for me in the past few months. It has been such a challenge, down in that rabbit hole.
A theme for many of us, in this moon phase of “I feel” and being in touch with our deep emotions.

No matter how much I could consciously see that there is so much to be happy about, I just wasn’t genuinely feeling it.

Our conscious ideas we have about ourselves and what we desire are not the same as what we deeply and truly believe about ourselves and our life. In fact they each stem from different parts of the brain of conscious vs subconscious. When there is misalignment there is biological stress in the body which is often out of our awareness. A lack of manifestation, physical pain sometimes and lack of sparkle so to speak.

Kinesiology has been the only tool I have genuinely found that has helped me through times like this, that occur all of the time – it is called life. It goes up , it goes down. We are here to learn, evolve and grow.

Hence, To Bend Like Bamboo is to bend with all the change that is inevitable. Allow.
This reduces suffering allowing you to see the opportunity through the obstacle.
What are you pushing away or trying to stop in your life right now?
How can you bend and be more flexible in that process asking in your meditations what am I to learn here?

I read a beautiful article in Daily Om last week that reminded me that we do evolve. To evolve, we sometimes come full circle to revisit some old lessons. I see now that this doesn’t have to mean that I have not learned anything or that I am going ‘backwards’ on my journey. It has come up again as I am now ready to tackle a new aspect of the lesson. Because I am ready, and evolving.

A beautiful BLB member reached out and said “I love your insta page it is my favourite – I love how real you are”
How lovely. Thank you @mommyinlovewithfitness – a reminder to me that I do what I do to be real. Inspiring me to write this message today. To help others I have shared the depths of the dark places I have been in on my journey with my clients, but also the triumph and sparkle that they have led me to. Change comes from inspiration so I endeavour to inspire – to evoke the possibility in you. As you all are my teachers, and inspire me.

Amanda x

A story about Virgil Anderson’s Mesothelioma Cancer survival

Mesothelioma Website Gives Virgil a chance to Survive

Note: Virgil Anderson is alive today and receiving life-saving treatment because he found an organisation that provided him with the information and support he needed. As we all share what we learn from our journeys with cancer, whether ours or another’s, we can give each other more options and genuine hope. Thank you, Virgil, for sharing this with us.

Virgil writes:

My story of illness and cancer is similar to the struggles of others: I was diagnosed at 50 with the devastating type of cancer called mesothelioma. I am now very sick and fighting for treatment and for my life. I am limited and unable to enjoy the activities I once did. Just breathing is difficult for me now, and I can blame all this on exposure to asbestos.


My message is an important one, and I want to educate people about the risks of exposure to asbestos. I want other people to know that prevention is important with mesothelioma and that early detection and diagnosis are crucial for effective treatment. Avoid asbestos, but if you have been exposed, get diagnosed and treated as soon as possible.

I grew up in the small town of Williamson, W.Va., and my story with asbestos began in high school. I worked in demolition, taking down buildings with tools and with my own hands. It was hard work and I was exposed to asbestos-laden dust. Disrupting asbestos in older buildings is one of the top ways people are exposed to asbestos fibres.

After that job , I moved on to others, including working on cars. I tore out and replaced hood liners and made repairs to cars, including working with clutches and brakes. All of these parts contained asbestos. Without knowing the dangers or how to protect myself, I was again exposed to asbestos fibres.

Asbestos was once used extensively in so many applications, especially in the construction of buildings. The real dangers of inhaling or accidentally consuming this mineral were not known until the 1970s when regulations were finally put into place. Because I never knew the risks, I worked for years around asbestos and now I have mesothelioma.

I am now living with the consequences, as are many other older Americans. Mesothelioma sneaks up on you many years after asbestos exposure. I now have a hard time breathing and even walking. I spend much of my time in bed, unable to do normal daily tasks. My symptoms include chest pain, a terrible cough, and shortness of breath.

Treatment is limited for me. Treatment for mesothelioma is already difficult, but my cancer has spread to the lymph nodes so surgery is not an option. I am hoping to undergo chemotherapy, which may shrink the tumours and bring me some relief, but a cure for this disease just isn’t possible.

I hope that by sharing my story as far and as wide as I can that I will reach people who may still be able to take steps to prevent mesothelioma or to get screened and treated early. If there is any chance you think you may have been exposed to asbestos, do not wait to talk to your doctor about it. Monitor yourself for symptoms and get screening tests to catch this terrible disease early. My story should help others avoid a similar fate.

Metabolism – The emotional links


Relates in life to your personal development.

When one becomes concerned about the rate (too fast / too slow) of growth this may be related to the change in the body’s metabolism.

EG: One might feel like they want to slow down the rate of development in an area of their life

EG: One might feel like their personal development is stagnated and is not growing at the pace that they’d like / not quick enough, their body may mirror images these emotions.


Is the rate at which cell activity is taking place and energy that is being consumed.

Glucose and fat = the source of energy

When the metabolism rate increases so does the amount of glucose and fat this is used in the body, and vice versa.

Organs relate to departments in our lives.

Cell metabolism relates to the rate of development of an area of life.
When one become concerned about this rate weather it is happening too fast or too slow the body may mirror image this emotions.

EG: acquiring material assets, studying, creating a family, meeting a partner, skill development, spiritual development.


The rate of our true life’s personal development is at the rate that our wisdom is developing, via situations that occur in our life, even the ones that seem in the way or irrelevant. These situations are there to teach us the next relevant lesson to learn, to gain further wisdom.

Ask yourself : It may be a distorted view that the rate of development in your life is not correct or the criteria in measuring this is faulty? All situations serve a role.

Sometimes there is view that attending to our own personal development may seem selfish. This  creates unnecessary guilt that needs to be acknowledged and seen in new light.

Give your body the right environment it needs to repair

Focus on practicing to get the body back into safe mode.
Write a journal about your positive and difficult thoughts everyday.
Meditate on these thoughts daily and let them go.
Eat nutrient dense, seasonal wholefood
Get 8 hours sleep a night or more
Reconnect and find your purpose – live a life that you love


We are always working on our personal development in our lives.
Trust that you are where you need to be in your life right now and find the joy in that whilst working towards developing towards higher wisdom.

Emotional links to disease inspired by research
by: Gregory O. Neville and Inna Segal



When menopause occurs this is when the change in hormones that allow the female body to carry out its physical female role.

This is a time when one can return to their own personal development again in life.

When one experiences discomfort during this change, this may be because they have an issue with this change that their body is going through.
One might feel that they have lost their ‘role’ in life, for EG when the kids leave home.

One might create an idea that their responsibilities must change as a result of the change they are going through and this concerns them.

Menopause can bring up the fear of ageing for anyone.
Or maybe an idea is created that one is unworthy of love and attention now due to the changes in the female body. It can be a time when one rejects their feminine aspect. Feeling useless or ‘past your used by date’ ideas can arise.

It may be none of these emotions at all.
Change can be scary at any stage of our lives, have you asked yourself if you are feeling ok about what is going on for you?
Try and meditate on these questions for yourself.


One must try to not harbour any issues towards the topic of progressing from the feminine role to a stage of personal development in their life.

A hot flush: may represent being concerned about working on their identity / personal development.

Focus on practicing to get the body back into safe mode.
Write a journal about your positive and difficult thoughts everyday.
Meditate on these thoughts daily and let them go.
Eat nutrient dense wholefoods.
Get 8 hours sleep a night or more.

When we change the way we feel about something it can change what we see in our reality around us, but also what occurs biochemically in the body. Everything is connected.


We are always working on our personal development in our lives.

Emotional links to disease inspired by research
by: Gregory O. Neville and Inna Segal