About
Amanda Campbell

Founder of the THRIVE & The Bend Like BAMBOO Resilience Method

Amanda Campbell helps CEOs & high-performing professionals transform stress into sustainable success through a unique combination of executive coaching & somatic resilience training.

From CEO to CEO: A Unique Perspective

As a co-founder & former CEO of Nourissh—a Melbourne meal delivery startup that secured funding from VinoMofo and grew dramatically during its launch phase.

Amanda understands the intense pressure of scaling a business whilst managing investor expectations, team performance & personal wellbeing.

But what truly sets Amanda apart is her perspective from both sides of the leadership equation: as a CEO and as a patient.

At 29, whilst building her business career, Amanda faced complete paralysis from Multiple Sclerosis. Given only a 50% chance of walking again, she applied the same determination she brought to the boardroom to her recovery.

Through a disciplined integration of neuroscience and the evidence-based foundations that now underpin her programs, combined with nervous system regulation, Amanda not only walked again—she's now 16 years in remission and running a thriving practice.

This dual lens—practitioner and patient, CEO and coach—gives Amanda a rare understanding of what it takes to lead authentically whilst managing high stakes, tight timelines, and the invisible cost of stress on the body.

The THRIVE Approach:
Where Executive Coaching Meets Nervous System Science

Drawing on 12+ years in kinesiology and performance psychology, Amanda developed The THRIVE Resilience System—a structured pathway that applies somatic resilience training to help executives stay calm, clear, and effective even in high-stakes environments.

Her approach - Bend Like BAMBOO - combines practical strategies with compassionate nervous system support, helping leaders learn to make faster decisions, recover quickly from setbacks, and maintain focus without compromising their health or priorities—creating sustainable success in work and life.

Trusted by Leading Organisations

Amanda has worked with executives and teams at Swisse, Lululemon, Sleeping Duck, Mind Australia, Australia Post, Minter Ellison, and Barry Plant, bringing her expertise to organizations that value both performance and wellbeing.

Credentials & Recognition

Whether you're healing your health or leading a team, the principles remain the same: flexibility builds resilience, and resilience transforms everything.

  • 12+ years experience in kinesiology and resilience coaching

  • Melbourne's 5-star rated specialist in executive resilience

  • Founder, Bend Like Bamboo

  • Co-Founder & Former CEO, Nourissh

  • Author, Speaker, Podcast Host

  • MS Ambassador, advocating for resilience and wellness