About
Amanda Campbell
Resilience isn't about being unbreakable. It's about learning to bend.
Speaker, author and kinesiologist helping leaders and founders stay steady under pressure.
Sports Kinesiologist · Resilience Coach · Speaker · Author
At 29, an MS attack left me unable to walk, and I was told I had a 50% chance of walking normally again. I had no choice but to stop, and in that stopping, I learned how to bend.
Along the way, I discovered kinesiology, and it changed the direction of my life and career. I've now been in remission for 16 years. Since then, I've built a kinesiology practice over 13 years, co-founded Nourissh, a meal delivery business we built from scratch with investors, and walked through grief.
I also co-founded Nourissh, a fresh, ethical meal delivery business we built from scratch: a real team, kitchen and operation from the ground up. In its first year, it secured $250,000 in investment from Vinomofo. I know firsthand the intense pressure of scaling a business, team performance and my own well-being, and what it takes to back yourself when you have to perform in a fast-paced environment.
Every time, the same lesson held: strength isn't resisting. It's bending with deep roots. Today I help leaders and founders build the deep roots that let them bend without breaking.
This multi-lens practitioner, patient and CEO gives Amanda a rare understanding of what it takes to lead authentically while managing high stakes, tight timelines and the invisible cost of stress on the body.
My Story: From Paralysis to
The Bamboo Method
At 29, I woke up unable to move the left side of my body. An MS attack had left me paralysed, and I was told I had a 50% chance of walking normally again.
With my medical team and a balanced approach to Eastern and Western medicine, I walked again. In this video, I share my journey from that breaking point to building a framework I now use with leaders and founders, including those living with autoimmune conditions and burnout.
It’s a story of resilience, transformation and the profound power of flexibility over rigidity.
From Clinic to CEO
I know the pressure from the inside.
As co-founder and former CEO of Nourissh, a fresh meal delivery business, I learned what it takes to build something from nothing: the long days, the constant problem-solving, and the cost of running on adrenaline.
Every lesson I’d learned about slowing down, regulating my nervous system and keeping a flexible mindset applied to business too. Innovation, like real rest, doesn’t happen in survival mode.
How I work with leaders
Regulation before strategy.
Drawing on 13 years in private practice and advanced training in resilience coaching, I work with founders, leaders and business owners living with burnout or autoimmune symptoms. We start with the nervous system, the foundation underneath your decisions, energy and presence, then build practical tools you can use in a busy week.
Thrive is Amanda's 1:1 kinesiology and resilience coaching program for leaders and founders, including those living with burnout or autoimmune symptoms. Start with two focused months, or commit to six months and go deeper into how you lead, how you rest, and how you show up for the people you love.
Built on the BAMBOO Method: six pillars to help you build steadier foundations for how you feel, lead and live.
Discover Thrive.
It's complementary support that works alongside your medical care.
Trusted by Leading Organisations
Amanda has worked with executives and teams at Swisse, Lululemon, Sleeping Duck, Mind Australia, Australia Post, Minter Ellison, and Barry Plant, bringing her expertise to organizations that value both performance and wellbeing.
Credentials & Recognition
Whether you’re navigating your health or leading a team, the principles remain the same: flexibility builds resilience, and resilience changes how you meet everything.
Diploma of Sports Kinesiology
13 years in private practice
Member, Australian Institute of Kinesiologists (AIK Ltd)
Advanced training as a Resilience and Archetype Coach (2026)
MS Ambassador
Co-founder and former CEO, Nourissh
Author, Bend Like Bamboo: How to Transform Trauma to Triumph
Host, The Bend Like Bamboo Resilience Podcast
Featured on ABC News with her twin sister Nicole (2026)
Featured on Rebuilding My Health: MS Remission Story
Amanda Campbell was featured on Rebuilding My Health, an online platform showcasing natural and integrative health success stories.
In this powerful interview, Amanda shares her journey from being paralysed at 29 from an MS attack, when doctors told her she'd need to manage the condition for life and would likely be in a wheelchair, to achieving complete remission through kinesiology, nervous system regulation, and addressing root causes.
Her story offers hope and practical insights for anyone managing autoimmune conditions, chronic illness, or stress-related health challenges. Read Amanda's full MS remission story and discover what's possible when you address the whole system, not just symptoms.
When life bends you, you don’t have to break.
Book a free 30-minute Clarity Call with Amanda and find out where to start.